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Q&A: Kierra Dixson Makes Big Moves In The PR World With Melaninaire

Melaninaire Public Relations

This is an interview done with Kierra Dixson of Melaninaire Public Relations, read her story below! If you, or anyone you know, would like to be highlighted in The Zillennial Zine, shoot us an email at thezillennialzine@gmail.com or DM us on Instagram!

Tell us your story! Where did you begin and how did you reach the caliber you’re currently at?

My name is Kierra Dixson; I am 29 years old. Born and raised in Detroit, Michigan. Growing up in Detroit, I learned early in life that your education is a valuable tool and that to strive to do your best in all that you do. I knew from the jump, I wanted to be successful and to take care of my family by any means – this is where my hustle kicked in. 

I attended Michigan State University to pursue a degree in Computer Engineering. Prior to the start of the semester; I was invited to join the Engineering and Science Success Academy – now, that was hard work. Waking up to attend an 8 AM class was not my idea of college, lol. We learned skills that would allow us to be successful as an engineer so this is when the importance of structure resonated with me. 

I’ve always been an outgoing, ambitious person – especially when it came to public speaking. So, fast-forward it shouldn’t have come as a surprise to my family and friends when I decided to transfer to Wayne State University to major in Public Relations. 

I knew I would thrive in the heart of my city! I’ve connected with the Who’s Who of Detroit while attending networking events. I worked with small to large corporations to increase their brand awareness. I’ve assisted friends and family begin their journeys of entrepreneurship with tactful 1:1 brand strategies, events, and other projects.

Now, here we are… 2022; I relocated to Phoenix, Arizona – MAJOR move, right?

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What makes you love what you do? How did you get into the PR world? Would you call it your passion?

Early on, my perception of public relations was: writing press releases, communicating with celebrities, creating and monitoring social media, and event planning. While each of those components is just a small piece of the public relations profession, I am so fortunate to know now that there is so much more.

PR is for sure my passion. I love making connections! I am dedicated to enhancing client visibility, delivering high-quality service, and developing strategic communications plans that protect brands and generate awareness.

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What are some accomplishments or milestones you’ve reached lately?

Our agency recently expanded! We now are operating in the Metropolitan Phoenix Area; while our headquarters resides in Detroit, Michigan. 

Tell us about Melaninaire Public Relations!!

Melaninaire Public Relations serves as the voice behind innovative + socially responsible brands that strive to benefit others and solve problems within their target reach through Public Relations.

Do you have any advice for someone who is starting out in the PR world

Be HONEST. Be honest with yourself and with your clients. Your reputation is key!

What do you want our readers to know about you and your company?

As the Founder & CEO, I created the Melaninaire brand to help entrepreneurs sharpen their lens of diversity and inclusion. Our agency holds pride in working with brands + businesses that currently have their brand foundation laid while holding an understanding of their PR needs and confirmed budget.

We are confident in our ability to push your brand creatively, helping you articulate who you are and what you do!

Go Check Out Melaninaire Public Relations!

Website: http://melaninairepr.com/

Instagram: @melaninairepr

Facebook: Melaninaire PR

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