Your Lip Gloss Is Poppin’ And Is The Key To Success On TikTok
This article was written by The Zillennial Zine’s fall editorial intern Jess Newman. Find her on Instagram at @_jess_n_. If you would like to share an article with The Zillennial, send us an email at email@example.com.
When it comes to content creation it’s a lot harder than most people tend to realize. Building a following and figuring out how to get more views on TikTok and other platforms can be frustrating. Funny videos and fail videos tend to come by virality easily compared to others. The trick is to catch the viewers’ attention right out of the gate and continue to do so with every video.
A social media manager from Los Angeles, Julia Broome, exposes all the little tricks content creators use to catch and hold a viewer’s attention. I’m sure you’ve seen many of these yourself but haven’t even realized the tricks being used, and that’s exactly the point. These tactics that influencers use are “subliminal”. Subliminal means existing or operating below the threshold of consciousness. Broome explains the science behind it all in her “Hook Tok” series on TikTok. She states that a creator only has 15 seconds to get the viewer “hooked” or tuned in to what they are saying before they scroll on. These tricks work by stimulating the viewer both visually and mentally.
“The Lipgloss Tactic”
After I learned about the lipgloss tactic I realized that I’ve seen it SO many times. Most times a girl will be sitting at her vanity or in the car talking about something while putting on her lipgloss at the same time. The influencer could be talking about anything from sharing a personal experience, groundbreaking knowledge or simply something funny. The viewer is visually intrigued by the application process and also mentally occupied by what the creator has to say. Now with this be prepared that half the comments could be about what lip gloss you’re using but hey a win is a win and engagement is engagement.
Adjusting the Camera
I’ve seen this hack used in TV shows and movies as well as on TikTok. This hook is pretty self-explanatory. As soon as the video starts, the creator acts like they are adjusting the camera. Even if they are in the same spot they always film in, it grabs people’s attention because it seems like they’re rushing to tell you something really important. It also makes it seem more impromptu and organic.
People are fascinated by sounds. This is why ASMR became so popular to begin with. Creators use this to their advantage. The two examples that Broome uses are stirring a drink around or clinking together jewelry. Charli D’Amelio started so many videos mixing her iced coffee from Dunkin’ Donuts that it led to her getting a brand deal with them.
Holding a prop also gives both the creator and the viewer something else to focus on instead of staring directly into the camera. The comment section could be inundated with questions about your coffee order, but much like the lip gloss hook, a win is a win.
Branded Subliminal Hooks
Many influencers with a lot of followers tend to start all of their videos the same way. A good example of this is the influencers that say they are going somewhere but they have no time to get ready like “I’m going to my boyfriend’s house but I only have 10 minutes to get ready”. Another one is when the makeup influencers start their videos by putting on their makeup headbands and saying “Get ready with me to go to (wherever)”. By having a “branded” introduction it leaves out any second guessing when the viewer is mindlessly scrolling. When they hear those words or see you putting on your makeup headband, they know who you are and tune in.
A bonus trick is to have the best lighting always whether that be a ring light, natural lighting or both. There are plenty of portable high-quality lights available. I use the Alix Light and I love how it’s super compact and powerful. Another useful trick Broome says is to focus on building a community instead of going viral. Having a video go viral is amazing but if you want to establish a career in social media you need to be strategic. Learning how to get more views on TikTok and other platforms consistently is the key to success.
Did this article help you discover how to get more views on TikTok? Let us know if you have tried any of these tactics or if you plan to in the future!