Unveiling Orebella: Bella Hadid’s New Fragrance

bella hadid orebella

This article was written by The Zillennial Zine’s spring editorial intern Mia Aponte. Find her on Instagram at @mia.aponte. If you would like to share an article with The Zillennial, send us an email at thezillennialzine@gmail.com.

The long awaited reveal of supermodel, Bella Hadid’s fragrances has now been released in stores and online at Ulta. 

After years of cultivating lavender and distilling oils on her family’s farm, Hadid is unveiling her innovative vision for the future of fragrances to the public. The brand’s name, pronounced “aura-bella,” merges Hadid’s Arabic roots, which translates to “iron ore,” with the word “aura” — symbolizing the unique energy each individual radiates. The debut collection features three distinct fragrances: Window2Soul, Salted Muse, and Blooming Fire.

Window2Soul embodies a delicate floral aroma, blending damask rose, jasmine, tonka bean (reminiscent of vanilla bean), and hints of lemon. Salted Muse falls into the woody marine category, boasting notes of sea salt, pink pepper, cedarwood, sandalwood, and amber. On the other hand, Blooming Fire offers a warm floral experience with patchouli, Tahitian monoi flower, and bergamot.

But the Orebella experience extends beyond the fragrance itself. The packaging design is a work of art in its own right, marrying form and function with exquisite precision. The sleek, minimalist bottles are adorned with delicate accents, reminiscent of Bella’s effortless style and sophistication. The gold geode-inspired base adds a touch of luxury, elevating each bottle into a coveted objet d’art that demands attention to any vanity.

@orebella

‘Ôrəbella founded by @Bella Hadid. Reveal your alchemy on 5/02. #orebella

♬ original sound – Orebella

What sets these perfumes apart is their innovative hydrating properties, achieved through a signature bi-phase formula featuring two distinct layers. The first layer comprises the patented Ôrəlixir base, crafted from snow mushroom and a moisturizing blend of five oils: camellia, almond, olive, jojoba, and shea. This not only nurtures the skin but also amplifies the fragrance’s longevity and intensity. The second layer combines aromatherapy essential oils and fragrances designed to uplift your mood.

Each of the three fragrances is available in two sizes: 1.7 ounces and 3.4 ounces, priced at $72 and $100, respectively. Additionally, a 0.33-ounce travel size is available for $35, allowing you to experience the scent on the go. For those seeking to elevate their fragrance display, a gold geode-inspired base is offered alongside the 3.4-ounce bottle for an additional $35. As a special bonus, every purchase of the larger spray comes with a complimentary Scentable Bracelet, courtesy of Ulta.

Having recently revealed her decision to step back from modeling, Hadid now has the opportunity to fully devote herself to her enduring passion for fragrances. Bella Hadid’s foray into the world of fragrance marks a significant milestone in her career, reflecting her evolution as both a model and a creative visionary. 

Beyond the allure of its exquisite fragrances, Orebella embodies Hadid’s ethos of empowerment and self-expression. By infusing her creations with elements of her own journey and identity, she invites others to embark on their own olfactory odyssey, one that celebrates individuality and authenticity.

@thecut

@Bella Hadid launched her fragrance brand @Orebella this week. The biphase formula includes essential oils, will you be trying them? 👀 #beautytok #orebella #bellahadid #fragrancetok

♬ original sound – the cut

In the realm of fragrance, Orebella isn’t just a product—it’s a philosophy. It’s about embracing individuality, celebrating diversity, and finding beauty in the unique tapestry of life. With each spray, Orebella invites you to step into a world where scent becomes a form of self-expression, a way to connect with your innermost desires and aspirations. It’s a reminder that true elegance isn’t about conforming to societal standards but about embracing the essence of who you are. 

As Bella Hadid embarks on this new chapter of her career, she does so with a sense of purpose and passion, eager to share her vision with the world. With Orebella, she invites you to discover the transformative power of scent, to embrace your unique aura, and to write your own scented story. So, whether you’re exploring new horizons or reveling in the simple pleasures of everyday life, let Orebella be your scented companion on the journey.

So what are your thoughts on the Bella Hadid Orebella fragrance? Let us know in the comments down below!

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