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Celebrities starting their own brands is not a new concept. Since the 90s, celebrities like Jessica Simpson and Cindy Crawford have started their own product lines, whether they were beauty, skincare, fashion, perfume, eyeglass related, food-related or something entirely different. Today, we want to highlight some of the newest beauty brands on the market, including Harry Style’s Pleasing that hasn’t even technically been announced just yet.

Harry Styles Pleasing

Harry Styles has been teasing the brand name “Pleasing” for a long time by wearing its merch around town. From hoodies to stickers, the “Pleasing” logo has been seen on Mr. Styles for a while. Last night, at the Glendale, AZ Love On Tour show, pleasing billboards were seen outside the arena. Now, the website has launched where you can put your email and phone number in so you can stay up to date. There’s been a ton of speculation over what the beauty brand will entail but most fans are under the consensus that the line will launch with nail polish. While there are some pictures floating around the internet of product markups, we’re not entirely sure those are real. Either way, be on the lookout for Harry Styles Pleasing for whenever it officially launches.

Rare Beauty by Selena Gomez

With a focus on clean and cruelty-free ingredients, Rare Beauty has been a huge hit for a while now! If you’re looking for a beauty brand that has perfect gift sets for all of the ladies in your life, Selena has got it covered. Rare Beauty was announced last year, as since then it has grown into a huge beauty brand. Gomez also donates 1% of all sales to the Rare Impact Fund, which is her fund to support mental health awareness. The about page says the money goes toward “philanthropic foundations, corporate partners, and individuals in our community to increase access to mental health services in educational settings.” If you’re looking for gift sets, we’ve picked out a few that are perfect for any girl. Want free Amazon shipping? Click here for a free trial of Amazon Prime.

Florence by Mills by Millie Bobby Brown

Millie Bobby Brown is adorable and we all love her in Stranger Things. Announced in 2019, Florence by Mills has grown so much in the past two years. I’ve personally tried a few of her different face masks and loved them. Brown’s makeup line also focuses on self-love and expression, defying beauty standards, creating clean products that work for every skin type, and her proceeds go to the Olivia Hope Foundation. This foundation helps fund finding a cure for childhood cancers. Looking for gift sets for your besties? I swear they will love this brand. Want free Amazon shipping? Click here for a free trial of Amazon Prime. Here are some of our favorites that will be the perfect Secret Santa or stocking stuffer:

Haus Laboratories by Lady Gaga

Is there anything Lady Gage can’t do? In 2019, Haus Laboratories was announced and fans went wild. Her brand offers just about anything, from lip products, blushes, eyeshadow palettes and more. Its About Page explains how she never felt beautiful when she was younger, and her brand is all about helping her fans find their inner and outer beauty. $1 from every paid transaction is donated to Born This Way Foundation which was created to help support the mental health of young people. Gaga has been an advocate for mental health for years, and can support it even further with her makeup brand. Want free Amazon shipping? Click here for a free trial of Amazon Prime. Here are some of the gift sets that will make a glam statement gift fo any makeup lover in your life:

Have you heard of Harry Styles Pleasing or these other celebrity beauty brands? Let us know in the comments below!

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