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Classic Car Enthusiasts Rejoice! Vintage Ford Broncos Are Having A Resurgence On Social Media

This article was written by The Zillennial Zine’s spring editorial intern Katelyn Rodriguez. Find her on Instagram at @katelynrodwrites. If you would like to share an article with The Zillennial, send us an email at thezillennialzine@gmail.com.

In case you haven’t heard, the internet has a new favorite classic car: The 1966-1977 Ford Bronco. Restored Ford Broncos have been appearing all over Instagram and TikTok over the last few years, but I’ve seen more of them on my ‘for you page’ over the last month or so. I first became intrigued with the restoration process of  vintage Ford Broncos during the pandemic when “Euphoria” actor Sydney Sweeny documented her restoration of a 1969 Ford Bronco on TikTok. Watching the restoration process for these cars is not only aesthetically pleasing, but it’s also informative for those interested in fixing up a Bronco of their own. So, if you’re looking to have the vintage Ford Bronco aesthetic here’s what you need to know!

Vintage Ford Bronco Aesthetic

What is the Ford Bronco Aesthetic? Well, let’s visualize. Picture this: It’s a warm summer evening in California. You just left the beach, the sun is setting and you’re driving down the Pacific Coast Highway with the top down. The wind is blowing in your hair, you have the aux cord and are playing something classic like The Beach Boys or Tears For Fears. Life is good and you don’t have a care in the world during this moment. That, my friends, is the vintage Ford Bronco Aesthetic that comes with the 1966-1977 car. It is the perfect summer car and the colors some restoration companies are coming out with are so cute. For example, restoration company Vintage Broncos came out with a collaboration with the clothing brand LoveShackFancy on a pink vintage Bronco. The custom floral interior and pink exterior are to die for. However, there are plenty of colors to go around like baby blue, jade green and orange.

Is Buying A Restored Vintage Ford Bronco Worth It?

One of the most important things to remember before purchasing a vintage Ford Bronco is that car parts are expensive, especially if the car is older. Classic car owning and restoring is an expensive hobby and isn’t something to take lightly. It is a hobby that will take a lot of time, patience and help. The vintage Ford Broncos you have seen all over social media are professionally restored by companies like Vintage Broncos in Georgia, Classic Ford Bronco in Ohio or Velocity Modern Classics in Florida. However, none of these restored cars are cheap. Their cost is in the $200k+ range depending on the color, interior, upgraded features. The Coyote 5.0L engine used in the vintage Ford Bronco goes for roughly $239k according to the Classic Ford Bronco website. If something needs repairing it will also cost you a pretty penny. It is not your modern-day Ford Bronco whose parts are easily accessible. The car parts will most likely have to be specially ordered if your mechanic is willing to work on the car. In an article on the website Robb Report, Doug Demuro, owner of a vintage Land Rover, goes in-depth about the love of owning his classic car and why those of us who love aesthetics may not want to venture down the road of purchasing one. I highly encourage you to give it a read.

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While the overall aesthetic of these cars seems nice and ideal, we might want to leave this one to the car enthusiasts and safely admire them from a safe distance or through the screen of your phone unless you know someone who owns one. Trust me, if it were cheaper to own one of these cars I would jump on the opportunity to get one too.

Are you as obsessed with the vintage Ford Bronco aesthetic as we are? Let us know in the comments!

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